A Survey on Search Engine Optimization: Concept and Techniques

A Survey on Search Engine Optimization: Concept and Techniques
Author(s):
Ashwini P. Patil, Prajakta M. Ovhal
Keywords:
Crawling, On-Page SEO, Off-Page SEO, Search Engine Optimization.
Abstract
Basically search engines are answer machines. The search engine returns the relevant or useful results to the person’s query on online search. It also ranks the results as per the popularity of the website. SEO is all about optimizing a website for search engines. It enhances website’s ranking in search engines. This paper mainly focuses on concept of Search Engine Optimization. It also reviews different SEO techniques adopted.
Article Details
Unique Paper ID: 145126 Publication Volume & Issue: Volume 4, Issue 7 Page(s): 419 - 423
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