To Identify and Analyse Market Opportunities and Challenges for Green Building

To Identify and Analyse Market Opportunities and Challenges for Green Building
Author(s):
Dingat A. Akhani, Dr. Jayeshkumar R. Pitroda
Keywords:
Green building, Sustainable development, Renewable resources
Abstract
Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Green building concept is an opportunity to use the resources efficiently while creating healthier buildings that improve human health, build a better environment, and provide cost savings.
Article Details
Unique Paper ID: 146358 Publication Volume & Issue: Volume 4, Issue 12 Page(s): 247 - 251
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