Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{153719,
        author = {A.Manusha },
        title = {A Study of Product Life Cycle: A Special Reference to Nokia Mobile},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {8},
        pages = {29-32},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=153719},
        abstract = {Product life cycle is a cycle through which involves in the stages like introduction stage, growth stage, maturity stage, decline stage. In business terms, the product life cycle in a marketing context is all the stages of a products life span that are related to its promotion and sales. The product life cycle model is advantages in planning long term offensive marketing strategies, particularly when markets and economies are stable. The product life cycle is generalized model depicted the unit sales trend of some narrowly defined product from the time it is first placed on the market until it is later removed by the firm. It can be approximate by the bell stages, benefit and problems of product life cycle is studied.},
        keywords = {Market, business, product life cycle, curve, stages.},
        month = {},
        }