A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS

  • Unique Paper ID: 161552
  • Volume: 10
  • Issue: 4
  • PageNo: 557-562
  • Abstract:
  • Behavioral finance is a broad field that incorporates the exploration of psychology, sociology, and finance. It delves into the intricate behaviors and biases of investors on a micro level, while also addressing anomalies within the efficient market on a macro scale. In today's context, behavioral finance is a well-established concept, as the influence of behavioral biases on investor actions and human decision-making is substantial. In this paper, we will critically examine a range of studies in this domain to gain a comprehensive insight into the realm of behavioral finance and its importance in shaping the financial choices made by investors.

Copyright & License

Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

BibTeX

@article{161552,
        author = {Deepak Kumar Baser},
        title = {A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {4},
        pages = {557-562},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=161552},
        abstract = {Behavioral finance is a broad field that incorporates the exploration of psychology, sociology, and finance. It delves into the intricate behaviors and biases of investors on a micro level, while also addressing anomalies within the efficient market on a macro scale. In today's context, behavioral finance is a well-established concept, as the influence of behavioral biases on investor actions and human decision-making is substantial. In this paper, we will critically examine a range of studies in this domain to gain a comprehensive insight into the realm of behavioral finance and its importance in shaping the financial choices made by investors.},
        keywords = {Behavioral Finance, Biases, Anchoring, Herd Behavior },
        month = {},
        }

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 4
  • PageNo: 557-562

A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS

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