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@article{172027,
        author = {Rakesh Kumar Giri},
        title = {ELECTRONIC MARKETING AND E-COMMERCE IN THE TOURISM INDUSTRY: FUNDAMENTALS FOR DEVELOPING AND IMPLEMENTING BUSINESS INITIATIVES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {1},
        number = {12},
        pages = {1700-1708},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172027},
        abstract = {The development of information and communication technologies (ICT) permeates all aspects of tourism marketing. This article proposes a methodological framework that will enable travel agencies to develop and implement their activities in the field of marketing and e-commerce. This article first reviews the literature on e-commerce models, and in the second section, the impact of ICT in marketing and tourism is discussed. Next, we will represent a business model with an electronic tourism, and then provide a structure that contributes to the plan and implementation of e -commerce initiative. This methodological structure can also be used to analyze electronic applications in sight seeing. It is envisaged that an integrated strategic approach can enable businesses in the travel and tourism sector to overcome the challenges and exploit the opportunities offered by ICT.},
        keywords = {E-marketing, E-commerce, Business models, Tourism and Travel industry, Methodological framework.},
        month = {January},
        }