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@article{182008,
        author = {Nihar Malali and Sita Rama Praveen Madugula},
        title = {TRANSFORMING LIFE AND ANNUITY SALES: A FRAMEWORK FOR AI-POWERED DIGITAL TRANSFORMATION USING MCP, SALESFORCE, AND SPRING BOOT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {570-589},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182008},
        abstract = {The life and annuity (L&A) insurance sector is undergoing a fundamental shift driven by the convergence of artificial intelligence (AI), cloud-native platforms, and customer-centric digital ecosystems. This paper proposes a robust AI-powered digital transformation framework that leverages the Managed Care Platform (MCP), Salesforce’s intelligent CRM capabilities, and Spring Boot's microservice architecture to modernise and optimise life and annuity sales. By addressing the challenges of legacy systems, manual underwriting processes, and siloed customer data, the framework aims to streamline the entire sales lifecycle, from lead generation and risk profiling to real-time policy issuance and retention strategies.
Through a layered integration of predictive analytics, intelligent automation, and scalable APIs, the proposed model demonstrates how insurers can significantly enhance operational efficiency, improve compliance, and personalise customer engagement. The study employs a system design methodology that combines architecture mapping with strategic business alignment, presenting key use cases that illustrate tangible benefits, including reduced underwriting time, increased conversion rates, and enhanced advisor productivity. The article further evaluates ethical, regulatory, and interoperability challenges, while identifying future pathways, such as blockchain integration and federated learning, for secure, cross-platform data collaboration. This research provides both a technical and strategic blueprint for insurers seeking to remain competitive in the evolving digital insurance landscape.},
        keywords = {AI Transformation, Digital Insurance, Life and Annuity Sales, Salesforce, Predictive Analytics.},
        month = {July},
        }