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@article{183360,
        author = {Priyanka R Rao and Dr. K.S. Lakshmi},
        title = {Evaluating the Efficacy of Fintech Applications in Fulfilling the Financial Objectives of  Younger Generation in Mysuru},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {985-998},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183360},
        abstract = {The study on assessment of the impact of major fintech services in fulfilling investment objectives of Young Investors is very discerning in providing valuable insights and information to various investment participants to make informed Decisions by selecting fintech services which suits their investment needs.  By analyzing the effectiveness of these services, investors can choose platforms that align with their goals and is also useful for industry players to tailor services to better meet their client needs. The study provides young investors with a practical guide for choosing wisely on fintech platforms and matching their selections to certain investment objectives, which is also crucial for understanding how fintech services affect the investing environment for regulators and policymakers. The study's findings may be applied to improve regulatory choices and policies that protect investors and promote innovation. The research contributes to the academic understanding of the complexities and evolving nature of fintech alongside the implications it can have on investors.},
        keywords = {Digital Financial services, Artificial Intelligence, Machine Learning, Service quality and customer experience.},
        month = {August},
        }