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@article{185612,
        author = {RAJINDER KUMAR},
        title = {ROLE OF TECHNOLOGY IN RURAL TOURISM DEVELOPMENT: A MASSIVE REVIEW OF LITERATURE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {2185-2192},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185612},
        abstract = {This review research provides a transformative perspective on the impact of digital technology in rural tourism by scrutinizing how it shapes the landscape of marketing, visitor experience, operational enhancement, community incubation and sustainability. As more rural destinations use digital tools — whether it’s social media and peer-to-peer platforms or augmented reality and blockchain — they get exposure and economic prospects like never before on an international stage. But digitization also comes with perils: algorithmic bias, over tourism, cultural commodification, data privacy violations and growing digital divides. Drawing on analysis of 50 academic sources published during 2010–2024, the article demonstrates that digital technologies exacerbate or replicate prevailing socio-economic conditions—increasing inclusion where governance is strong and widening disparities where infrastructure or agency is deficient. Although considerable R&D activity concentrates on wealthy regions, there are crucial gaps in relation to gender, environmental costs, decentralized technologies and the ethical aspects of design in deprived communities. The review makes the case for justice-oriented, participatory digital adoption in rural tourism—focusing on capturing local voices, creating fair value distribution and embedding sustainability at its heart. It ends by suggesting areas of future research, such as digital literacy interventions, algorithmic audits, and community-owned tech cooperatives. As such, this paper is a comprehensive knowledge map and call to action for those scholars, policymakers and practitioners dedicated to creating resilient, inclusive and digitally empowered.},
        keywords = {Digital Technology, Rural Tourism, Sustainable Tourism, Community Empowerment, Digital Divide, Tourism Marketing, Visitor Experience, Ethical Digitization Introduction},
        month = {October},
        }