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@article{188180,
        author = {Shubham N Gite and Vaishnavi D Nalawade and Devendra P Ahire and Hrushikesh S Jadhav and Priyanka P Kakade},
        title = {Leadex (Buying & Selling Leads For Market Places)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {950-952},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188180},
        abstract = {Lead generation plays a crucial role in modern business growth, particularly within highly competitive digital environments, where organizations rely on accurate, verified, and high-quality customer data to enhance marketing performance and drive sales outcomes. Traditional lead acquisition methods such as cold calling, bulk email campaigns, and manual data handling are often inefficient, time-consuming, and vulnerable to duplication or inaccuracies. These limitations result in reduced conversion rates and increased operational workload.
To overcome these challenges, this research introduces LEADEX, an automated and secure online marketplace designed for the exchange of verified leads. The platform incorporates key features such as role-based authentication, automated verification, real-time lead updates, analytical reporting, and cloud-based data storage to ensure data integrity, scalability, and operational efficiency. LEADEX enhances conversion effectiveness by filtering unqualified or inactive leads and categorizing them based on industry domains and user requirements.
Furthermore, the platform improves transparency between buyers and sellers while reducing manual efforts and operational costs. The implementation is developed using PHP, MySQL, and role-based access control to ensure scalable, secure, and efficient system performance. Results demonstrate that LEADEX provides a reliable framework for digital lead exchange and holds strong potential for future advancements, including integration with artificial intelligence-driven scoring models and blockchain-based fraud prevention mechanisms.},
        keywords = {Lead Management, Marketplace System, Secure Transactions, Automation, Data Analytics, Digital Business},
        month = {December},
        }