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@article{189621,
        author = {Dr. G.CHINNA DURAI and Dr.K.G.Raja Sabarish Babu},
        title = {A CRITICAL ANALYSIS ON CUSTOMER GRATIFICATION OF ONLINE GROCERY SHOPPING IN MADURAI DISTRICT, TAMILNADU},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6869-6873},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189621},
        abstract = {Conventionally, grocery shopping was a time-consuming task that required consumers to visit physical stores, navigate crowded aisles, and stand in long checkout lines. However, with the rise of e-commerce and advancements in logistics, online grocery shopping has emerged as a more efficient and hassle-free alternative. Through online grocery platforms, consumers can browse, compare prices, check product reviews, and purchase items at their convenience whether from home or office. In this research article to find out which type of online platform used and the satisfaction level of online grocery shopping. Hence, the researchers to study customer satisfaction level of online grocery shopping in Madurai district of Tamilnadu.},
        keywords = {Grocery shopping, satisfaction level and online platform},
        month = {December},
        }