Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{189736,
        author = {Dr.G.KARTHI and S.SENTHIL ANNAMALAI},
        title = {MARKET SUSTAINABILITY OF PLASTIC WASTE MANAGEMENT ENTERPRISES IN CHENNAI : AN EMPIRICAL STUDY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {8},
        pages = {509-511},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189736},
        abstract = {Plastic waste refers to discarded plastic materials generated from industrial, commercial and household activities that pose serious environmental and health challenges. Due to its non-biodegradable nature, plastic waste accumulates in landfills, water bodies, and ecosystems, causing pollution and resource depletion. Market Sustainability of Plastic Waste Management Enterprises refers to the ability of enterprises engaged in plastic waste collection, segregation, and recycling to maintain long-term economic viability while complying with environmental regulations and meeting market demand. It depends on factors such as consistent availability of plastic waste, demand for recycled products, cost-effective operations, technological adoption, and policy support like Extended Producer Responsibility (EPR). In Erode, these enterprises face challenges such as fluctuating demand for recycled products, competition from virgin plastics, policy enforcement issues, and operational constraints. These challenges threaten long-term viability, making it essential to study the factors influencing the market sustainability of plastic waste management enterprises. In this junction, this study aimed to examine the market sustainability of plastic waste management enterprises in Erode by adopting an empirical research approach. A sample of 52 plastic waste management enterprise owners was selected using a random sampling method. A self-structured questionnaire was administered to collect primary data relating to respondents’ demographic profile and factors influencing market sustainability. The responses were measured using a five-point Likert scale, while secondary data were gathered from published books, journals, research articles, government reports, and online sources. For analysis, the collected data were coded and entered into MS Excel and analyzed using percentage analysis, mean score, standard deviation and Analysis of Variance (ANOVA). In addition, null hypotheses were formulated to test whether significant differences exist in the mean market sustainability across selected demographic variables. This study noticed that high level of market sustainability of plastic waste management enterprises is perceived by respondents who belong to the 41–50 years age group, handled PET plastics, 6–10 employees, handling 0.6–1.0 tonne of plastic waste in a week and above 8 years of experience in the plastic recycle process.},
        keywords = {Plastic Waste Management, Market Sustainability, Recycling Enterprises, Plastic Pollution, Extended Producer Responsibility, Recycling Market.},
        month = {December},
        }