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@article{190546,
        author = {Saravanan.S and Yoganandan. G},
        title = {Impact of Green Human Resource Management Practices on Environmental Performance: The Mediating Role of Green Creativity},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {3535-3542},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190546},
        abstract = {This research intends to evaluate how GHRM (Green Human Resource Management) influences Environmental Performance in the service Sector through a green Creativity mediator. A structured questionnaire was used to collect quantitative data from the employees of the service sector and SEM was used to analyse the collected data. The research indicates that GHRM practices positively correlate with increased creativity and thus, increased Environmental Performance. Green Creativity is identified as a partial mediator within the GHRM - Environmental Performance pathway. Companies should create Green HR Policies that inspire employees to think Creatively to achieve a Sustainable business. Future programs may involve long-term data collection and studies coming into play with other mediators from various Industries.},
        keywords = {Environmental Strategy, Green Innovation, Organizational Performance, Pro-environmental Behaviour, Service Sector, Sustainability.},
        month = {February},
        }