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@article{191159,
        author = {Drashtiben N. Patel and Dr. Ashish C. Mehta},
        title = {Digital Financial Services Uptake in Industrial Urban Area: A Comparative Insights from  Millennials and Gen Z},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {1039-1045},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191159},
        abstract = {DFS have already become a component of modern financial systems, especially in an industrial city where the concentration of technological infrastructure and the financial flow is the highest. The high rate of growth of digital payment, mobile banking, Internet investment and digital credit has greatly transformed the manner in which people relate with financial institutions. This paper looks into the adoption of DFS with the generational differences between Millennials (Generation Y) and Generation z in a typical industrial urban scenario.
The study is based on a mixed-method design, which involves the use of quantitative data gathered by use of a structured questionnaire given to 400 participants to be used alongside qualitative information in interpretation. Chi-square tests and multiple linear regression are statistical tools that determine the important factors that determine the adoption of DFS. The results show that neither of the two generations uses DFS without convenience, perceived usefulness, trust, and security, as well as digital financial literacy. Nevertheless, the distinct generational differences are observed. Generation Z possesses a higher level of digital confidence, flexibility, and openness to more sophisticated digital financial applications, whereas Millennials have a more cautious and goal-oriented adoption behaviour, which is mostly determined by data privacy and financial risk issues. Although this is largely known, the fears of fraud, transaction mistakes, and poor consumer protection remain as the drivers to further involvement in DFS.
This research offers real-life implications to the financial institutions, FinTech providers and policy makers to develop secure and user-oriented digital financial products and build confidence among the various generation cohorts.},
        keywords = {Digital Financial Services, Millennials, Generation Z, Adoption Drivers, Industrial Urban Area},
        month = {},
        }