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@article{191186,
        author = {Dr. Khushboo Oza},
        title = {Sip As a Tool for Financial Planning: An Empirical Analysis of Investor Behaviour and Performance},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {1066-1072},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191186},
        abstract = {Systematic Investment Plans (SIPs) have emerged as a preferred investment avenue for retail investors seeking disciplined, long-term wealth creation in the context of financial planning. SIPs allow investors to invest fixed amounts at regular intervals in mutual funds, thereby mitigating market timing risk and promoting investment discipline. This research paper empirically examines the role of SIPs as an effective tool for financial planning by analyzing investor behaviour, awareness levels, and the performance outcomes of SIP investments. The study is based on both primary and secondary data. Primary data were collected through a structured questionnaire administered to 400 retail investors across selected urban regions, while secondary data on mutual fund Net Asset Values (NAVs) were sourced from published reports and fund databases. The behavioural aspects analyzed include risk perception, financial literacy, investment horizon, and psychological biases influencing SIP adoption. Performance evaluation of SIPs is conducted using return and risk-adjusted measures such as Compounded Annual Growth Rate (CAGR), XIRR, and Sharpe Ratio, and is compared with lump-sum investment strategies. The findings reveal that investors with higher financial literacy and long-term financial goals exhibit a stronger preference for SIPs. Furthermore, SIP investments demonstrate superior risk-adjusted performance over longer horizons, particularly during periods of market volatility. The study concludes that SIPs play a significant role in financial planning by encouraging systematic savings, reducing behavioural biases, and enhancing portfolio stability. The paper offers practical implications for investors, financial advisors, and policymakers aiming to promote financial inclusion and sustainable investment behaviour.},
        keywords = {Systematic Investment Plan, Financial Planning, Investor Behaviour, Mutual Funds, Risk-Adjusted Performance, India},
        month = {},
        }