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@article{194283,
        author = {Umamaheswararao Mogili},
        title = {An Interactive Augmented 3D Web Platform for Visualizing and Exploring Porsche Automotive Models},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {4482-4487},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194283},
        abstract = {In the modern digital era, consumer engagement with luxury brands requires more than static imagery. This paper explores the development of an "Augmented 3D Website for Porsche Cars," a platform that merges 3D web rendering with Augmented Reality (AR) to provide an immersive showroom experience. By utilizing WebGL, Three.js, and WebXR, the project allows users to interact with high fidelity car models, customize features in real time, and visualize life sized vehicles in their physical environment. The study demonstrates how interactive 3D technology enhances user intent and bridges the gap between digital browsing and physical reality. Now a days the digital land scape is rapidly evolving, with cutting- edge technologies transforming the way brands engage with customers. An augmented 3D website for Porsche cars would provide an immersive, interactive experience for potential buyers, enthusiasts, and automotive experts. This innovative platform merges augmented reality (AR), 3D modelling, and web technologies to create a virtual showroom where users can explore Porsches range of vehicles in stunning detail. The website would feature high-fidelity 3D models of various Porsche models, allowing users to interact with the cars from all angles, zoom in to view intricate details, and even customize features such as colour, wheels, and interior finishes.},
        keywords = {Augmented Reality, 3D Web Design, Porsche, WebGL, Interactive Showroom, WebXR.},
        month = {March},
        }