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@article{200119,
        author = {Sanjana R and Adrian Mark Lyngwa Kamei and Prashanth Cherian Kochuveetil},
        title = {Consumer Perceptions of Brand Heritage and Luxury: A Quantitative Study of Burberry},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {246-252},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=200119},
        abstract = {},
        keywords = {Brand equity, Brand heritage, Burberry, Consumer perception, Luxury branding, Luxury perception, Signalling theory.},
        month = {May},
        }