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@article{203381,
        author = {Ms. Lekhani Agrawal and Dr. Abhilasha Agarwal},
        title = {MAPPING THE ANTECEDENTS OF CONSUMER BUYING BEHAVIOUR IN THE CONSUMER ELECTRONICS INDUSTRY: A REVIEW FRAMEWORK},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {11237-11244},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=203381},
        abstract = {Understanding consumer purchase behaviour toward consumer electronic products such as mobile phones, laptops, and appliances is important due to the market’s competitive, rapidly evolving, and essential nature in everyday life. Existing research indicates that purchase decisions are influenced by multiple interacting factors, highlighting the need for a comprehensive review of prior studies. This study provides a comprehensive overview of the literature studied from 2015 to 2025. This study tries to understand what research has already been done in this area and what factors affect offline shopping and online shopping towards Consumer Electronics. This study identified the main drivers that affect consumers’ decision for buying consumer electronics. These are product-value factors, technology-related factors, social and marketing factors, perceived risk, and Service & experience-related factors. Demographic variables show inconsistent and limited impact. Based on the identified factors, a conceptual model is proposed for empirical testing in future studies. This secondary research is going to be useful for the sellers to understand how consumers behave in this sector. So, they can frame policies accordingly for marketing their brands.},
        keywords = {Consumer Electronics, Purchase Decision-Making, Antecedents affecting buying behaviour, Purchase Intention, Comprehensive review},
        month = {May},
        }