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@article{210615,
        author = {S. NITHEESH KUMAR and G. PADMANABAN and S. KABILNATH and E. ESAKKAIPANDI and Dr. V.A. Ragavendran},
        title = {A STUDY ON THE EFFECTIVENESS OF TELEMARKETING AS A SALES AND MARKETING TOOL IN MADURAI DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {6},
        pages = {1770-1775},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=210615},
        abstract = {Marketing has become increasingly digital in recent times. Technology has evolved and people have become increasingly aware of the use of technology due to the availability of smartphones. They can easily get information from the internet when they need. Hence, marketers used the internet medium for spreading information regarding their products, services, and ideas. It is called Digital Marketing. The main aim of digital marketing is to attract people and give them the information regarding the business through digital media. The purpose of this article is to find the various methods that exist in digital marketing promotions, as well as its attractiveness and effectiveness for college students. A random sample of 70 students was chosen to understand the rising popularity and effectiveness of digital marketing in comparison with traditional marketing techniques.},
        keywords = {Digital Marketing, Awareness, Effectiveness, Problems.},
        month = {November},
        }