Financial Knowledge and Attitude of Sole Proprietors: Selected Cases of Village Banasthali Rajasthan
Radha Sharma (research scholar), Dr. Megha Aggarwal
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Financial Knowledge and Attitude of Sole Proprietors: Selected Cases of Village Banasthali RajasthanInternational Journal of Innovative Research in Technology( ,ISSN: 2349-6002 ,Volume 6 ,Issue 5 ,Page(s):46-55 ,September 2019 ,Available :IJIRT148660_PAPER.pdf
Financial knowledge, sole proprietors, investment attitude
Financial literacy, knowledge and education are related to the wider impacts of the country’s economic welfare and its promotion. The problem of lack of financial literacy is not only with the developing nations but also with developed countries. The OECD (March 2015) defined financial literacy as “A combination of awareness, acquaintance, skill, attitude and behavior necessary to make sound financial decisions and ultimately achieve individual financial well -being.” This study determines the financial literacy among the sole proprietors of Banasthali village, near Jaipur, Rajasthan. This study aims to understanding the financial knowledge of sole proprietors and their investment pattern in the form of case lets. Researcher has collected the complete information through unstructured interview schedule of sole proprietors working in campus of Banasthali Vidyapith which is located in village Banasthali. Majority of the proprietors do not aware towards the current investment avenues like equity mutual funds, direct equity, bonds etc. family & friends and financial advisor or brokers are the main source that affect or influence the investor’s decision towards investment avenues. Fixed deposits, bank deposits schemes, insurance policies are the most preferred investment avenues among investors, followed by real estate through some investors.
Article Details
Unique Paper ID: 148660

Publication Volume & Issue: Volume 6, Issue 5

Page(s): 46 - 55
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