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@article{189207,
        author = {K. Guhan Prasanth and A. Elizabeth Prema and K. Yuvashree},
        title = {A STUDY ON COIMBATORE RURAL ADOLESCENT CONSUMER BEHAVIOUR TOWARDS COSMETIC PRODUCTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {4989-4992},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189207},
        abstract = {The Indian cosmetic industry has grown remarkably over the past few decades, especially in rural areas where adolescents have shown increasing interest in beauty and personal care products. This paper analyses rural adolescent consumer behaviour towards cosmetic products in Coimbatore district. The study focuses on the demographic profile, purchase behaviour, influencing factors, and satisfaction levels of consumers. The findings reveal that majority of rural adolescent consumers are brand-conscious, influenced by peer groups, advertisements, and quality of products. The study provides insights into the socioeconomic determinants of cosmetic consumption and highlights the marketing opportunities available for cosmetic companies in rural markets.},
        keywords = {Cosmetics, Consumer Behaviour, Rural Market, Adolescents, Coimbatore},
        month = {December},
        }