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@article{191022,
        author = {Mohammed Samiuddin Saheem and Mohammed Sohrab},
        title = {Influence Of Sustainable Marketing Practices on Brand Image Formation and Customer Loyalty in The Electronics Industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {35-38},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191022},
        abstract = {This study investigates how sustainable marketing initiatives contribute to brand reputation development and customer loyalty within the electronics industry. Growing environmental awareness and sustainability concerns have significantly reshaped consumer expectations, compelling brands to adopt environmentally responsible strategies. The research evaluates the influence of sustainability-driven initiatives—such as eco-friendly product development and ethical sourcing on consumer perceptions, purchasing behaviour, and long-term brand commitment. Primary data were collected through consumer surveys and interviews with marketing professionals and analysed using appropriate statistical techniques. The results indicate a strong positive association between sustainable marketing practices and brand reputation, which subsequently enhances customer loyalty. The study recommends that electronics brands integrate sustainability into product innovation, leverage green marketing communication, and utilize digital platforms to effectively communicate sustainability efforts.},
        keywords = {Sustainable Marketing, Brand Reputation, Customer Loyalty, Ethical Sourcing, Green Marketing, Environmental Responsibility},
        month = {},
        }