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@article{191378,
        author = {Suman Devi},
        title = {Impact Of Green Marketing on Sustainable Development},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {48-51},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191378},
        abstract = {Green marketing has emerged as a strategic business approach that systematically integrates environmental considerations into marketing practices. It involves the adoption of eco-friendly techniques across production, distribution, and promotion to reduce environmental impact. As a tool for environmental protection, greenmarketing encourages sustainable consumption and responsible corporate behavior. This paper focuses on green marketing strategies and critically examines their role in promoting sustainable development.},
        keywords = {Green marketing, sustainable development, eco- friendly products, green marketing strategies.},
        month = {},
        }