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@article{192630,
        author = {Dr. D. Yuvashankar},
        title = {GOLD JEWELLERY PURCHASING PATTERNS AND CUSTOMER EXPERIENCE IN KARUR DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1846-1851},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192630},
        abstract = {This study aims to explore the impact of purchasing patterns and customer experience on gold jewellery purchases in Karur District. Gold is more than just a precious metal among Indians and in fact it was established in their religious system. Gold jewellery has become an eternal part and an integral part of the Indian psyche. Jewellery is the main product that a customer intends to buy at every stage of life. Regardless of age, gender, caste, religion, social and economic status, customers prefer to buy gold jewellery. Buying gold is an important part of every occasion for the Indian people, such as marriage, birth of a child, anniversaries, and so on. The collected data was analyzed by using KS (Kolmogorav Smirnov) test and chi-square test. It is revealed by KS test, there is a significant difference in customer preference on inspiration and trustworthy of gold jewellery. Chi-square test shows that, there is no significant relationship between purchase pattern and experience and gender of the customers. It can also be concluded that there is a significant relationship between purchase pattern and experience and age of the customer.},
        keywords = {Customer, Gold Jewellery, Customer Experience, Purchase Pattern},
        month = {February},
        }