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@article{195452,
        author = {Dr. Babita Prem and Dr. Sudha Arogya Mary C. M.},
        title = {CUSTOMER PERCEPTION AND SATISFACTION TOWARDS SWIGGY'S LAST MILE DELIVERY EFFICIENCY IN CHENNAI: A QUANTITATIVE ANALYSIS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {1429-1430},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195452},
        abstract = {This research examines customer perceptions and satisfaction levels with Swiggy's last-mile delivery efficiency in Chennai, using primary survey data from 100 respondents. Key findings highlight moderate satisfaction with delivery speed and packaging but concerns over pricing, app usability, and delays. Descriptive statistics, chi-square tests, and correlation analysis reveal usage patterns driven by demographics and service factors. Recommendations focus on improving pricing transparency and app interface for enhanced loyalty.},
        keywords = {Swiggy, customer satisfaction, last-mile delivery, online food delivery, consumer perception, Chennai},
        month = {April},
        }