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@article{196459,
        author = {Dr.Shilpa S. Dolharkar},
        title = {ANALYTICAL STUDY ABOUT THE CONSUMER PROTECTION AGAINST THE USE & MISUSE OF SOCIAL MEDIA PLATFORMS WITH RESPECT TO SALE OF GOODS & SERVICES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {2679-2683},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196459},
        abstract = {Now a day E-commerce is a increasing phenomenon. People are using social media in day-to-day life for purchasing goods and services as well as numbers of vendors and businessman are using social media to sell their goods and services. It is good source to buy and sell of goods and services without much investment or hard work.  Therefore, social commerce combines e-commerce features with the sound social interaction that social media fosters. But at the same time social media sites are used by the deceivers that’s why consumer challenge their self-assurance.
This research paper explore some important trend as to how social media platform are used for the advertising and with the help of social media, numbers of goods and services are sold or buy and evaluates their compliance with Consumer Protection laws. At the same time social media platform misused by the frauds. Though we have the consumer protection Law 2019, consumers have been faced numbers of challenges in particular with the rapid growth of e-commerce scams perpetrate on social platforms. 
With this research paper, researcher tried to replicates on a variety of ways i.e. self-regulation, intermediary liability, collective actions, public enforcement to progress the protection of consumers who are habitually involve in socially E-commerce or using social platforms more commonly for purchasing goods and services. Numbers of time consumers are disillusioned by this social media platform. 
With this drawback researcher choose the topic i.e. “Analytical Study about the Consumer Protection against the use & misuse of Social Media Platforms with Respect to Sale of Goods & Services” for research purpose.},
        keywords = {},
        month = {April},
        }