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@article{201552,
        author = {prajakta Hemantkumar Hattewar and janhavi shende},
        title = {A Study on Emtployee Engagement and its Effect on Job Satisfaction at Superior Drinks Pvt.Ltd.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {4162-4165},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=201552},
        abstract = {The importance of human capital as a leading force of the organizational success is undisputed in the modern-day competitive business environment. The current research paper examines the complex correlation between job satisfaction and employee engagement in the framework of Superior Drinks Pvt. Ltd. which is an FMCG firm located in Nagpur. The research will be because when engagement programs are put into practice, their effectiveness in promoting the long-term job satisfaction in the face of sector specific difficulties is to be empirically reviewed. By use of descriptive research design, case primary data was gathered through structured questionnaire using a stratified sample size of 60 employees who worked in different departments. The analysis practices statistical analysis in examining how the engagement drivers, which include leadership communication, recognition system, training programs and organizational culture influence employee satisfaction. The results demonstrate strong correlations and the gaps that can be put into action. The study will add to both the theoretical and the applied management of the field of engagement models and enhancing morale, productivity, and retention of the workforce in the rapidly changing FMCG sector.},
        keywords = {Employee Engagement, Job Satisfaction, FMCG Sector, Human Resource Management, Organizational Performance, Superior Drinks Pvt. Ltd.},
        month = {May},
        }