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@article{205485,
        author = {Vrinda and Dr. Sangita Rani},
        title = {Mapping the Boundaries of Scientific Literature on Women Entrepreneurship: A Systematic Review for the period 1993 to 2023},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {6727-6737},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=205485},
        abstract = {The phrase “female entrepreneurship” gives women the confidence to advocate for themselves and their ideas. Women are making great strides in the business world, thus it is imperative that they understand marketing strategy since they have to act as responsible managers and decision makers. The changing sociocultural context of the global economy has drawn more focus to research on women’s entrepreneurship. Several academics have given a thorough description of women entrepreneurs on various related aspects since women entered this field. Despite its global importance, there are no examples of bibliometric analysis in this field in the academic literature.  This study attempts to close this gap by assessing the present condition of research output and analyzing its evolution and trends. The study provides a holistic view of the publication trends in the fields of women entrepreneurship and marketing strategy using bibliometric analysis and visualization technologies.  For the purpose, the study assemble and arrange 1029 publications on women entrepreneurship, entrepreneurship, marketing strategy between 1993 to 2023 using the Scopus database. The investigation shed light on the advancements in women entrepreneurship research and identified associated prospects through the examination of citations, co-citations, and co-words. The outcomes, presented via data and graphical representations, facilitate conclusions and discussions using bibliometric visualization software like VOS viewer. By scrutinizing citations, co-citations, and co-words, the study revealed pivotal publications within the research domain, delineated their knowledge framework, and charted future research trajectories based on the respective analyses. The VOS viewer software was used to analyze the co-occurrence of author-provided keywords, presenting insights through a network diagram demonstrating the average connection of keywords.},
        keywords = {Women entrepreneurship, Marketing strategy, Entrepreneurship.},
        month = {June},
        }