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@article{206262,
author = {Jayasankar Prasad C},
title = {The Kitex Case Study: A Realistic Wide-Angle Perspective on Industry, Politics and Investment Climate in Kerala},
journal = {International Journal of Innovative Research in Technology},
year = {2026},
volume = {13},
number = {2},
pages = {681-685},
issn = {2349-6002},
url = {https://ijirt.org/article?manuscript=206262},
abstract = {This paper examines the movement of Kitex Garments Ltd. from Kerala to Telangana, beyond the popular narrative of “bureaucratic high-handedness” and state hostility. It is hypothesised that Kitex’s strategy of utilization of its Corporate Social Responsibility (CSR) funds and agency into a political entity called ‘Twenty20’, was a strategy against local government stop memo due to environmental considerations. The global market shifts in the sector and rising cost of production had caused a 90% fall in stock prices of the company. The corporate management diverted the discussion from the performance and created a public narrative of political victimisation using state regulatory. This paper also looks into how industrial capital shifts due to inequity in application of government of India schemes, here PM MITRA, where land starved states like Kerala suffer. The factor of having a clean state of policies, as a newly formed state, also enabled the issue with its policies Telangana’s TS-iPASS enabling geographic arbitrage and low compliance pressures targeting socially and environmentally conscious regions for highly automated, low-cost mega clusters. The paper highlights the sequence of events and multiple factors that might have led to the economic decision than a dramatic sequel of events as it unfolded in political sphere.},
keywords = {Kitex Garments, industry, politics, investment climate, CSR, regulations, stock pressure, Kerala},
month = {July},
}
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