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@article{207259,
        author = {Vanshika Verma and Samiya Fatima and Sanidhya Gupta and Navnika Kapoor},
        title = {Rethinking Privacy in Digital Era: A Critical Analysis of Data, Consent and Control},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {no},
        pages = {142-146},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=207259},
        abstract = {The gathering, processing, and use of personal data have completely changed because of the quick development of digital technologies, cloud computing, artificial intelligence (AI), social media platforms, and Internet of Things (IoT) devices. Concerns about privacy, informed permission, and individual control over personal information have grown as a result of these developments, even as they have improved connectedness, convenience, and innovation. With emphasis on the difficulties presented by extensive data gathering, algorithmic decision-making, and widespread digital surveillance, this essay critically investigates the changing notion of privacy in the digital age. According to the study's findings, reconsidering privacy in the digital age requires moving away from passive data protection and toward giving people more authority, responsibility, and trust in digital settings. By providing important insights on the relationship between data, consent, and control in modern information societies, this study adds to the continuing conversation on digital privacy.},
        keywords = {Artificial Intelligence, Cybersecurity, Digital Privacy, Data Protection, Informed Consent, Data Governance, Privacy-by-Design},
        month = {July},
        }