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  • Year: February 2026
  • PageNo: 1-5

Sustainable Advertising as An Approach to Creativity: A Study with Reference to Red Bull

  • Authors: Qusay Said Al Mawali, Khalid Waleed Al Rawahi Mohammed, Ibrahim Al Siyabi, Omar Ali Al Kindi, Mohsin Aziz
  • Year: February 2026
  • PageNo: 6-10

Sustainable Marketing Communication to Boost Brand Authenticity: A Study with Reference to Fragrance Industry Al Khanjar

  • Authors: Aya Fadhil Al Hasni, Arwa Ali Al Madhani, Sara Ahmed Al Hamdani, Gaurav Aggrawal
  • Year: February 2026
  • PageNo: 11-15

The Impact of Market Coverage Strategy with Reference to Lulu Hypermarket

  • Authors: Mohsin Aziz, Mohammed Muslim
  • Year: February 2026
  • PageNo: 16-25

Impact Of Artificial Intelligence (AI) Based Promotions on Customer Purchase Decision Towards Samsung Electronics in Sultanate of Oman

  • Authors: Jihad Abdulhameed AL Shihani, Jumana Hamood AL Zadjali, Taif Hilal AL Shukaili, Hanin Harib AL Shaqsi, Khan Saifullah
  • Year: February 2026
  • PageNo: 26-34

Exploring The Potential of Augmented Reality (AR) In Enhancing Customer Engagement and Product Visualization: A Study with Reference To IKEA

  • Authors: Ahmed Hamed Al Qasabi, Asma Mohammed AL shuaili, Fatema Harib Hamed Al Mahrouqi, Zainab Saleem Al Khusaibi, Umar Ali Khan
  • Year: February 2026
  • PageNo: 39-52

Cost Of Attrition: A Major Concern in Non-Banking Financial Institution

  • Authors: Shrivastav, Ratnesh Kumar, Dr. M.P Singh
  • Year: February 2026
  • PageNo: 53-65

Effectiveness Of AI-Driven Models for Employee Attrition Prediction in The Indian Financial Sector

  • Authors: Shrivastav Ratnesh Kumar, Dr. M.P Singh