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@article{174574,
        author = {Khushi Narwat and Archi Gupta and Hitika Bhatia and Shayma Khan},
        title = {Mediation of AI strategies in E-business operations : A study Prospective challenges and future trends in the business sector},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {2968-2975},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174574},
        abstract = {By improving user experiences, streamlining corporate processes, and opening up new business opportunities, artificial intelligence (AI) has the potential to completely transform online commerce. The future of AI in business is examined in this study, with an emphasis on significant advancements, prospects, and difficulties. Artificial intelligence (AI) tools like machine learning, natural language processing, and predictive analytics are being used more and more to enhance supply chains, manage inventories, and customize customer interactions. Business potential to use AI to gain a competitive edge, boost consumer loyalty, and better decision-making are covered in the paper. 
It also looks at the difficulties companies have when putting AI ideas into practice, such as issues with data protection, moral dilemmas, and the demand for qualified personnel. The paper offers insights into how artificial intelligence (AI) might influence business in the future through a thorough examination, along with helpful suggestions for companies hoping to capitalize on AI's potential for long-term development and innovation.},
        keywords = {Artificial Intelligence, Electronic Business, Machine Learning and AI, Natural Language Processing, Analytics, Consumer Experience, Customization and Personalization},
        month = {March},
        }