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@article{179412,
        author = {C. Arun Kumar and Sathyanarayanan S R and B. Vidya},
        title = {Harmonizing Forces: The Symbiotic correlation of AI and E-Commerce in Shaping Consumer Demands},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {6652-6658},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=179412},
        abstract = {In the rapidly changing landscape of
globalization, the correlation between artificial
intelligence (AI) and e-commerce is playing a
predominant force in framing the consumer demand.
This study instigates the relationship between these
two entities, exploring how Artificial Intelligence
technologies are used by the companies to study the
behaviour of consumers and how they utilize it in ecommerce platforms. The study aims to study
interconnectedness between AI and e-commerce on
how it impacts consumer behavior, preferences, and
purchasing trend.
This study also explores the ways in which AI
algorithms, powered by multiple data and real-time
analytics, dynamically adapt to changing consumer
demand pattern. By leveraging the AI's database, ecommerce platforms can provide a comprehensive and
personalized recommendations, which will enhance the
user experiences, and accurately predict market
trends.
Furthermore, the study looks into the ethical
considerations in the usage of AI in e-commerce,
especially the privacy concerns of consumers and data
security. As the usage of AI becomes an integral part
of the consumer experience, it is important to look into
the ethical implications to establish a fair guideline by
the government and verify the transparence in the
digital marketplace.
By studying the real-world examples and case studies,
this research will provide a comprehensive
understanding of how the AI and e-commerce are
reshaping consumer desires in the e-market landscape.
As businesses grow and delve into digital spectrum, the
insights derived from this study provide a valuable
perspective for business leaders, policymakers, and
researchers, providing clarity where the confluence of
technology and commerce shapes the digital world.},
        keywords = {Artificial Intelligence (AI), E-Commerce, Consumer Demand},
        month = {May},
        }