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@article{187707,
        author = {R. Keerthana},
        title = {Financial Literacy and Behavioural Biases: A Study Among Gen Z Students in Chennai},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {6273-6279},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187707},
        abstract = {This study examines the relationship between financial literacy and behavioural biases among Generation Z students in Chennai, a demographic highly exposed to digital financial platforms yet exhibiting diverse levels of financial preparedness. Using data collected from 165 respondents, the research explores how demographic variables, financial education exposure, psychological patterns, and digital influences shape financial decision making. Results indicate that gender has no significant impact on impulsive purchasing or financial decision-making behaviour, suggesting that such tendencies arise from psychological, situational, or digital factors rather than demographics. Educational qualification shows a strong association with financial decision-making ability, implying that higher academic exposure enhances students’ financial confidence. The study also finds that students who have taken a personal finance course demonstrate marginally better budgeting ability. Correlation analysis further reveals that financial confidence is moderately linked to self-perceived financial skill, while money management habits and herd influence exhibit only weak relationships with financial decision making. Overall, the findings highlight that internal factors such as financial knowledge and self-belief play a far more significant role in shaping financial behaviour than external demographic variables. The study concludes by recommending the integration of structured financial literacy programs and digital awareness initiatives to improve students’ financial capability and resilience.},
        keywords = {Financial Literacy, Gen Z, Behavioural Biases, Impulsive Buying, Financial Decision Making, Money Management, Digital Finance, Herd Behaviour},
        month = {November},
        }