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@article{185526,
        author = {Atul D. Nandedkar and Dr. Rajendra Sinha},
        title = {GREENOVATION EXCELLENCE WITH USTAINABLE BUSINESS PRACTICES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1742-1748},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185526},
        abstract = {This paper explores Greenovation Excellence—the integration of green innovation and organizational excellence—as a key driver for sustainable business practices. Through a comprehensive literature review and case studies, it identifies strategies for emerging leaders to foster sustainability, emphasizing visionary leadership, cross-functional collaboration, and stakeholder engagement. The study highlights how embedding sustainability into core processes, product development, and supply chains enables leaders to inspire teams, drive innovation, and achieve long-term organizational resilience.
It underscores the importance of creating a culture of continuous improvement, measuring sustainability performance, and aligning business goals with environmental and social responsibility. By adopting Greenovation strategies, organizations can not only address pressing global challenges but also gain a competitive advantage in increasingly eco-conscious markets.},
        keywords = {Greenovation Excellence, Sustainability, Business Practices, Innovation, Leadership, Environmental Concerns, Regulatory Pressures, Consumer Preferences, Cross-functional Collaboration, Frameworks, Employee Engagement, Strategic Partnerships, Sustainable Development},
        month = {October},
        }