Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{186449,
        author = {Gunja Yadav and Nikunj Verma and Shlok Sonar and Saurabhi Shetye},
        title = {The Growing Appeal of Podcasts in Digital Media},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {102-108},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186449},
        abstract = {The rapid evolution of digital technologies has significantly transformed communication channels, with podcasting emerging as a powerful medium for content dissemination. This study focuses on a particular and revolutionary trend in the always changing field of communication: the emergence of podcasting and its significant impact on communication patterns. The field's larger technical advancements—such as voice- activated devices, artificial intelligence, and 5G connectivity—are acknowledged, although the main focus is on the innovative and democratizing nature of podcasting. The findings reveal that podcasts offer flexibility, accessibility, and personalized content, making them an appealing alternative to traditional media. Furthermore, the study highlights the role of podcasts in democratizing voices, providing marginalized communities a platform for expression, and fostering deeper audience engagement. This research contributes to the growing body of literature on digital media, offering insights into the evolving communication dynamics and the implications for content creators and businesses in India.},
        keywords = {Podcasting, Digital media, Audio content, Media consumption patterns, Indian digital media},
        month = {},
        }