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@article{186537,
        author = {Dr. Sampada B. Deshmukh and Darsh S. Patel and Vaibhav P. Pandey},
        title = {How Smart Mirrors Are Changing the Way We Shop: A Study of AR Technology in Retail},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {444-447},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186537},
        abstract = {The retail industry is undergoing significant transformation through the integration of augmented reality (AR), notably with the use of smart mirrors. This study investigates consumer attitudes and the adoption potential of smart mirrors in clothing retail environments. A survey of 150 participants revealed substantial enthusiasm, with 80% expressing interest in virtual try-on features and 85% favoring garment customization options. Statistical analysis using chi-square testing x2 (1, N = 150) = 35.67, p<0.001) confirmed a strong association between frustration with traditional fitting rooms and interest in smart mirrors. Key challenges identified include high implementation costs, concerns regarding data privacy, and AR visualization accuracy. These findings offer important insights for retailers aiming to enhance customer experience through innovative technologies.},
        keywords = {Smart Mirrors, Augmented Reality (AR), Virtual Try-On, Garment Customization, AI Style Recommendation},
        month = {},
        }