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@article{188703,
        author = {Ms. S.Saranya and Dr.S.Uma},
        title = {DECEPTIVE ADVERTISING AND ITS RAMIFICATIONS ON CONSUMER BUYING BEHAVIOUR: A QUANTITATIVE INVESTIGATION INTO SELECTED FAST-MOVING CONSUMER GOODS IN COIMBATORE CITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {2828-2834},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188703},
        abstract = {},
        keywords = {Deceptive Advertising, Consumer Buying Behaviour, Fast-Moving Consumer Goods (FMCGs), Structural Equation Modelling (SEM), Coimbatore City},
        month = {December},
        }