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@article{189642,
        author = {R Bharath and S Vishnu Kavya},
        title = {BROADCASTING RIGHTS IN THE DIGITAL AGE: A CRITICAL ANALYSIS OF MEDIA REGULATION AND POLICY FRAMEWORKS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6654-6664},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189642},
        abstract = {The rapid digitalization of media has fundamentally changed broadcast rights and challenged traditional regulatory models and policy frameworks across jurisdictions. The convergence of broadcasting, telecommunications and the Internet platforms has expanded the distribution of content via over-the-top (OTT) services, social networks and streaming platforms, raising complex legal questions related to copyright protection, licensing, territoriality, competition and freedom of expression. This paper critically analyzes broadcast rights in the digital age by examining the adequacy of existing media regulation and policy frameworks to address technological disruption. It examines how legacy broadcasting laws, originally designed to address spectrum scarcity and territorial broadcasting, struggle to regulate borderless digital platforms and algorithm-driven content distribution. This paper also examines regulatory responses at national and international levels, including reforms to copyright law, content regulation, data protection and platform liability. Particular emphasis is placed on balancing the property rights of broadcasters and public interest objectives such as access to information, cultural diversity and media pluralism. This paper also highlights new challenges, including digital piracy, cross-border enforcement, regulatory fragmentation and the growing influence of private platforms in content governance. Using a comparative and policy-oriented approach, this paper argues for a harmonized and technologically neutral regulatory framework that protects broadcast rights while ensuring fair competition and democratic values in the evolving digital media ecosystem.},
        keywords = {Broadcasting Rights, Digital Media, OTT Platforms, Media Regulation, Copyright Law, Policy Frameworks.},
        month = {December},
        }