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@article{190670,
        author = {Dr V AROCKIA JEROLD},
        title = {A STUDY ON FINANCIAL PERFORMANCE AND ANALYSIS OF ITC LTD},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {1061-1065},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190670},
        abstract = {This study presents a comprehensive financial performance analysis of ITC Limited over a five-year period (2021–2025), utilising key financial ratios to evaluate the company’s operational efficiency, profitability, liquidity, and solvency. The analysis is based entirely on secondary data derived from ITC’s annual reports and financial statements. Key metrics such as the current ratio, quick ratio, net profit margin, return on capital employed, and various turnover ratios were applied to assess ITC’s financial health. The findings reveal that ITC maintains a strong liquidity position, consistently high profitability, and minimal reliance on debt, underscoring its financial stability. This study concludes that ITC is well-positioned for future growth and resilience, with strategic initiatives aligning with evolving market and environmental demands.},
        keywords = {Financial Performance, Profitability Ratios, Liquidity Ratios and LTC Ltd.},
        month = {January},
        }