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@article{196172,
        author = {Shobin Mathew and Josena K Joseph},
        title = {Role Of social media In Addressing Tribal Issues and Countering Public Misconceptions},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {no},
        pages = {122-127},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196172},
        abstract = {Mainstream media often neglects or inadequately represents the real issues faced by tribal communities, prompting those with access to social media to use digital platforms as alternative spaces for expression. Social media enables tribal people to articulate their concerns, build fraternity within their communities, counter misinformation, and respond to anti-tribal narratives. It also functions as a medium to showcase tribal culture, traditions, and lifestyle, thereby challenging common misconceptions and reviving indigenous cultural practices and art forms. Although overall social media usage among tribal populations remains limited, a section of the community actively uses these platforms to highlight serious social and political issues. The public nature of social media allows these concerns to reach non-tribal audiences, facilitating awareness and, to some extent, timely intervention. This study adopts a quantitative research approach using a questionnaire survey conducted among the general public in Wayanad district of Kerala through simple random sampling to examine perceptions regarding the role of social media in addressing tribal issues.},
        keywords = {social media, tribal communities, digital platform, community.},
        month = {March},
        }