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@article{197312,
        author = {Vaishnavi Matale and Anupam kumar and Paresh patel},
        title = {Effectiveness of cme (Continuing Medical Education) programs in influencing prescription behaviour of doctors in Vadodara},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {5550-5565},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197312},
        abstract = {Continuing Medical Education (Cme) Programs Play A Crucial Role In Enhancing The Knowledge, Clinical Competence, And Professional Development Of Healthcare Practitioners. In A Rapidly Evolving Pharmaceutical And Medical Landscape, Cme Serves As An Essential Tool For Updating Physicians About New Treatment Guidelines, Drug Therapies, And Evidence-Based Practices. This Study Aims To Evaluate The Effectiveness Of Cme Programs In Influencing The Prescription Behaviour Of Doctors In Vadodara.
The Research Focuses On Understanding Whether Cme Programs Genuinely Contribute To Rational Prescribing Practices Or Whether They Are Influenced By Pharmaceutical Sponsorship And Promotional Intent. A Descriptive And Quantitative Research Design Was Adopted, And Primary Data Were Collected Through Structured Questionnaires From Practicing Doctors In Vadodara.
The Study Examines Factors Such As Knowledge Enhancement, Prescribing Confidence, Influence Of Pharmaceutical Companies, And Changes In Prescription Patterns Post-Cme Participation. The Findings Indicate That Cme Programs Positively Impact Clinical Knowledge And Decision-Making; However, There Exists A Moderate Influence Of Promotional Bias In Certain Cases. The Study Highlights The Importance Of Maintaining Transparency, Ethical Standards, And Unbiased Content In Cme Programs To Ensure Improved Patient Outcomes And Rational Drug Use.},
        keywords = {Cme Programs, Prescription Behaviour, Doctors, Pharmaceutical Marketing, Rational Prescribing, Vadodara},
        month = {April},
        }