A Comprehensive Study on Brand Loyalty and Customer Retention Strategies of ACC Limited

Sudhanshu Mishra; Soumya Ranjan Meher

A Comprehensive Study on Brand Loyalty and Customer Retention Strategies of ACC Limited

Authors: Sudhanshu Mishra, Soumya Ranjan Meher

Unique Paper ID: 174020
Volume: 11
Issue: 10
PageNo: 2520-2522

Keywords: Brand Loyalty Customer Retention ACC Limited Marketing Strategies Customer Satisfaction Cement Industry Digital Marketing Sustainability

Abstract:
Brand loyalty and customer retention are critical determinants of long-term business success, particularly in highly competitive industries such as the cement sector. This study explores the factors that influence customer loyalty and retention strategies employed by ACC Limited, a leading cement manufacturer in India. The research adopts a mixed-methods approach, collecting data from 164 respondents through structured surveys. The findings suggest that product quality, brand reputation, and after-sales service play significant roles in fostering brand loyalty. Additionally, pricing strategies, promotional campaigns, and digital engagement have a measurable impact on customer retention. While ACC Limited enjoys strong brand recognition, nearly 51.8% of respondents considered switching to competitors, highlighting the need for stronger loyalty-building measures. The study recommends leveraging digital marketing, personalized customer engagement strategies, and improved after-sales support to strengthen customer retention. Furthermore, sustainability initiatives and eco-friendly product offerings can enhance brand loyalty by aligning with evolving consumer preferences. The findings provide actionable insights for ACC Limited and other firms in the cement industry to refine their customer retention strategies and sustain competitive advantages in an evolving market landscape.

Download article

email to a friend

Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 10
PageNo: 2520-2522

A Comprehensive Study on Brand Loyalty and Customer Retention Strategies of ACC Limited

Available:https://ijirt.org/Article?manuscript=174020

02 Apr, 2025

Social Media Influence Unleashed: Gen Z’s Role in Transforming Vadodara’s Small Business Landscape

31 Mar, 2025

Impact of E-Pharmacy on Patient Medication Adherence and Health Outcomes

31 Mar, 2025

A study on consumer buying behaviour towards FMCG products

28 Mar, 2025

A Study on Impact of Union Budget on Nifty50 and Volatility

27 Mar, 2025

Effectiveness of Customer Relationship Management in the Retail Industry: A Case Study of Pantaloons in Vadodara

20 Mar, 2025

The Role of Chatbots in Enhancing Customer Experience

20 Mar, 2025

INFLUENCER MARKETING AND ITS ROLE IN CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS IN THE FASHION INDUSTRY

18 Mar, 2025

Consumer Preferences for Storytelling in Social Media Content (Reels) and Its Impact on Engagement

17 Mar, 2025

A STUDY ON CUSTOMER BRAND EQUITY OF PRAKASH CHEMICALS PVT. LTD. IN VADODARA CITY

17 Mar, 2025

Impact of Social Media Advertising on Consumer Buying Behaviour in Indian E-commerce Industry

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry