A study on consumer buying behaviour towards FMCG products

Siddharth Dhariwal; Abhilash Singh

A study on consumer buying behaviour towards FMCG products

Authors: Siddharth Dhariwal, Abhilash Singh

Unique Paper ID: 174879
Volume: 11
Issue: 11
PageNo: 972-978

Keywords: consumer buying behavior brand loyalty price sensitivity digital transformation sustainability advertising strategies.

Abstract:
Rapidly moving consumer goods (FMCGs) play an important role in the global economy and influence consumer lifestyles, preferences and purchasing behaviors. One of the most competitive industries needs to continually adapt to developing market dynamics to maintain customer loyalty and increase sales. This study examines consumer purchasing behaviors for FMCG products and focuses on key factors such as price sensitivity, brand loyalty, advertising, product quality, and digital impact. Age, gender, income, occupational type, consumer preferences, and the impact of purchasing decisions have all been examined in the study. The increasing importance of sustainability and environmentally friendly packaging has also been examined, highlighting a change in the direction of conscious consumption. Through a combination of primary survey data and secondary research, this study identifies emerging trends in the FMCG industry and provides strategic research findings to help companies improve their marketing approach and customer loyalty. Companies will be able to improve their strategy in an increasingly competitive digital control market if they have a solid understanding of these behavior patterns.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 11
PageNo: 972-978

A study on consumer buying behaviour towards FMCG products

Available:https://ijirt.org/Article?manuscript=174879

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UGC Approved
Journal no 47859

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