The Role of Chatbots in Enhancing Customer Experience

  • Unique Paper ID: 174174
  • Volume: 11
  • Issue: 10
  • PageNo: 3252-3255
  • Abstract:
  • This research explores how chatbots enabled by AI greatly enhance customer experience in contemporary business settings. Employing a mixed-method research design, the research explores how chatbot deployments influence customer satisfaction, response times, and service availability. Findings show that chatbots greatly enhance customer service effectiveness through 24/7 availability, real-time responses, and uniform service quality. Nevertheless, limitations such as limited comprehension of intricate questions and absence of emotional intelligence can impede effectiveness. The research highlights the need for systematically deploying chatbot solutions to improve customer satisfaction and operational effectiveness significantly.

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 10
  • PageNo: 3252-3255

The Role of Chatbots in Enhancing Customer Experience

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