Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{165213,
        author = {Md. Sohrab and Dr. Raghuvir Singh and Dr. M. P. Singh},
        title = {Impact of Augmented Reality in marketing for home furnishing products in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {731-736},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165213},
        abstract = {Augmented Reality (AR) has transformed and continuously enhancing its approach to bring notable changes in various sectors of marketing. When it comes to home furnishing, Augmented reality provides and exceptional opportunity to the customer to see visually how their spaces will loke like after installation of the furniture, fixture, accessories, and many other decorative materials. Augmented reality has opened the door for marketers to make an attractive appeal to the target market by demonstrating the fact of real picture of upcoming things in their houses. This research paper discovers the impact of Augmented Reality on home furnishing marketing, examining how its stimuli buyer behaviors, improves commitment, and offers competitive advantages to real estate firms. By analyzing case studies and existing literature, this paper highlights the benefits and challenges associated with AR implementation in home furnishing marketing.},
        keywords = {Augmented Reality (AR): Augmented Reality (AR) is a technology that overlays digital information such as image, video, and data.
Home furnishing: Home furnishing involves selecting and arranging furniture, decor, and other items to create a comfortable, functional, and aesthetically pleasing living space.
Impulse buying: Impulse buying refers to the spontaneous and unplanned purchase of products or services.
Carpet area: carpet area typically involves determining the total floor space that will be covered by the carpet.
},
        month = {},
        }