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@article{165742,
        author = {SAHELI MANNA},
        title = {Importance of Branding & Digital marketing for hospitals in modern era},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {1628-1629},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165742},
        abstract = {This research focuses on branding and digital marketing within the healthcare sector, specifically examining the impact on super-specialty medical care facilities in Jaipur. The study emphasizes the importance of advanced infrastructure, including operation theaters, digital X-ray facilities, and critical care units. It highlights the role of highly qualified doctors and compassionate nursing staff in providing accurate diagnoses and medical care.
The marketing department plays a crucial role in healthcare organizations, responsible for attracting new clients and retaining existing ones, thus ensuring financial stability and growth. Through market research and effective marketing campaigns, the marketing department identifies potential patients and converts leads into paying clients. Building and maintaining the brand is essential for patient retention, involving public relations, social media management, and creating marketing materials.
},
        keywords = {Branding, Digital marketing, Healthcare, Importance, Medical facilities.},
        month = {},
        }