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@article{188053,
        author = {Teslin sabu and Leena Louis},
        title = {CONSUMER PURCHASE BEHAVIOUR REGARDING SUSTAINABLE PRODUCTS: A FOCUS ON ELECTRONICS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {866-870},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188053},
        abstract = {This study explores consumer purchase behaviour towards sustainable electronic products, focusing on satisfaction levels, buying motives and challenges. Findings show that lower electricity consumption is the primary motive for purchasing sustainable electronics, followed by longer product lifespan and environmental concerns. A chi-square test examining the relationship between age and satisfaction revealed no significant association. The study also highlights key challenges faced by consumers, with 42% indicating a lack of awareness about sustainable electronic products, along with concerns about high investment costs and time consumption. Overall, the results emphasize the need to improve consumer awareness and support to encourage sustainable electronic purchasing.},
        keywords = {},
        month = {December},
        }