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@article{188705,
        author = {Silambarasan S and Prof. Dr. B.L. Sairam Subramaniam},
        title = {CROSS-BORDER E-COMMERCE AND DIGITAL TRADE: REDEFINING INTERNATIONAL BUSINESS PARADIGMS.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {2893-2905},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188705},
        abstract = {The rapid diffusion of digital technologies has fundamentally reshaped the dynamics of global trade. This study quantitatively examines how digitalization, measured through digital infrastructure, e-commerce adoption, and internet penetration, affects cross-border trade performance, with a special focus on India and selected Asia-Pacific economies. Using secondary data from 2019–2024, sourced from WTO, UNCTAD, ITU, and World Bank databases, the study applies correlation and simple linear regression analyses to evaluate the statistical relationship between digital readiness and export growth. Findings reveal a strong positive correlation between digital infrastructure and trade performance, indicating that economies with higher digital readiness experience accelerated export expansion. Regression results confirm that digitalization serves as a significant predictor of international trade competitiveness. The study contributes to the evolving discourse on digital trade by providing empirical evidence linking digital maturity with export potential, emphasizing India’s growing role as a digital trade hub. The results underscore the necessity of policy interventions aimed at enhancing digital infrastructure, regulatory harmonization, and MSME digital integration to sustain inclusive global trade growth.},
        keywords = {Cross-Border E-commerce; Digital Trade; Quantitative Analysis; Regression; Correlation; Digital Infrastructure; Export Competitiveness; India},
        month = {December},
        }