an customer perception towards mobile banking services in Trichy District.
Author(s):
P.Kalaiyarasi, Mrs.K.R.Mahalaxmi
Keywords:
Mobile Banking and adoption, Customer Satisfaction, mobile technology, Customer response. Service quality
Abstract
Mobile Banking services provide more personal and near relationships. This paper examines consumer satisfaction of a new electronic payment of service as mobile banking and the factors influencing the adoption of mobile banking services. The advent of internet has great contact on the electronic banking. By using internet, banking is no time limit and geographic. This type of banking is partially web-based banking subsidiary with the difference is that web banking services. Commercial bank was considered first introduced bank and service. Internet banking also extended with the development of web applications. These papers are classified into five main categories: m-banking overview and conceptual issues, Features & Benefits of Mobile Banking, Current operating practices of commercial bank, and Mobile banking/payment practices in their Commercial Banks and Challenges in strategic, legal and ethical issues. It is expected that the comprehensive list of references and assessments presented in this paper will provide a useful anatomy of young m-banking literature to anyone who is interested in m-banking and help stimulate further interest.
Article Details
Unique Paper ID: 143526

Publication Volume & Issue: Volume 2, Issue 11

Page(s): 431 - 441
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Last Date 25 December 2018


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