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  • Year: January 2026
  • Volume: 12
  • Issue: no
  • PageNo: 16-25

Impact Of Artificial Intelligence (AI) Based Promotions on Customer Purchase Decision Towards Samsung Electronics in Sultanate of Oman

  • Authors: Jihad Abdulhameed AL Shihani, Jumana Hamood AL Zadjali, Taif Hilal AL Shukaili, Hanin Harib AL Shaqsi, Khan Saifullah
  • Year: January 2026
  • Volume: 12
  • Issue: no
  • PageNo: 666-671

A Study of Organizational Citizenship Behavior Among Employees

  • Authors: Pro.Dr. Tarlika L. Zalawadiya
  • Year: January 2026
  • Volume: 12
  • Issue: no
  • PageNo: 662-665

Occupational Burnout in Teaching: Implications for Educator Well-Being and Student Development

  • Authors: Divya Dwivedi, Anuradha Yadav
  • Year: January 2026
  • Volume: 12
  • Issue: no
  • PageNo: 11-15

The Impact of Market Coverage Strategy with Reference to Lulu Hypermarket

  • Authors: Mohsin Aziz, Mohammed Muslim
  • Year: January 2026
  • Volume: 12
  • Issue: no
  • PageNo: 6-10

Sustainable Marketing Communication to Boost Brand Authenticity: A Study with Reference to Fragrance Industry Al Khanjar

  • Authors: Aya Fadhil Al Hasni, Arwa Ali Al Madhani, Sara Ahmed Al Hamdani, Gaurav Aggrawal